by nobody15678945

Created on: February 09, 2009

These days, when people hear the words search and engine together, they generally think of Google , but basically if you want lots of visitors to your website or blog, you need to optimise it so that it can be found by all available search methods. The more hits you get and the more other websites and blogs link and rate and refer to yours, the higher your Page Rank on Google and then your site appears higher in the search results and the more hits you get. It's a very important snowball effect.

So what can you do to make sure your site gets found easily? The good news is that there's a lot you can do and most of it is very simple to accomplish. This article will deal only with the free stuff i.e. the things you should have in place before you consider buying advertising.

The first and foremost thing to remember is that search engines only crawl text. It's logical we use words on search engines to find things, even pictures and the search engine looks through words, even if you're looking for a photograph.

Keywords matter very much indeed. Think about exactly what your site is about, use a keyword search tool and identify some strong keywords and key terms i.e. words and phrases that people use when they're searching for something online. The more specific you are the better. Opinions vary, but the suggested proportion of keywords to content is 3% to 7% i.e. if you have a hundred words of content, 3-7 of those words should be keywords. This is known as keyword density. Too many keywords will deter search engines, so don't waste your time just pasting nonsensical keywords on to your site it really doesn't work. Another good suggestion was that keywords be made bold or formatted to stand out from the rest of the text, so that anyone using those words to search and find your site can then find exactly what they need to as soon as they arrive at your page.

Make sure your content is clear, concise and well written. A well written site is not necessarily perfectly grammatically correct, believe it or not. Depending on what your site is about, a quirky writing style can work very well just make sure your keywords are spelled right. There's no substitute for unique content your content is what needs the Search Engine Optimisation, your content is what search engines will be looking through and what they will hopefully find relevant to the people out there searching. Good content is more important than a fancy site design. Don't just write 100 word entries or blog posts

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