There are many reasons why women will readily buy shoes that hurt their feet, although the foremost seems to be that they are simply willing to suffer to look good. Where men might be more concerned with functionality, women mainly choose their shoes as a way to make themselves feel good, and to make them look good to others.
On many occasions women will also have seen a particular pair of shoes that they wanted to get, and then eventually bought them sometime later. This often has the effect of making them want to force the shoes to work for them, even if wearing them is torture. This is particularly true if they had been saving for the shoes, or had them picked out for a certain social function or event.
Many people might tend to buy shoes which might feel uncomfortable shoes because f the fact that some shoes can feel a lot better once they are worn in a little. Some of the time this works out, however there are also many times when the pain caused by the shoes only gets worse over time instead of better. Having bought a pair of shoes however, many women will tend to want to persevere with them until they know for sure whether they will ever become more comfortable or not.
Often some of the most uncomfortable shoes tend to be high heels, due to the fact that they are putting more pressure on certain parts of the foot. The reason women often wear these despite the pain is because they can make you look taller and slimmer. This is particularly useful for women who feel that they are too short, and can easily make them feel more confident and attractive. Generally speaking the higher the shoes, and the narrower the heel itself, then the more uncomfortable they might be. This is because the smaller the point that the pressure is focused on, the more pressure there will be on the foot.
On certain occasions a woman might wear a particular pair of shoes because it matches an outfit that they were planning to wear. If someone has planned out an outfit in advance, and perhaps hasn't really worn in the shoes yet, then they will usually have little choice but to wear them anyway if they want their shoes and clothes to match each other. This is often seen in and outside of up market clubs, restaurants and red carpet events. Often women will even walk barefoot after the event is over beaus the shoes are so painful, although they still always wear them in the first place despite this.
Some women have even taken this a step further and will have an uncomfortable pair that they wear when they are going to be seen or photographed. They then also have a second pair to change into after the pictures have finished. This practice can commonly be seen at social functions such as weddings, family reunions and the like, although sometimes happens with celebrities as well.
Often if a pair of shoes was expensive, perhaps a little more so than the women would usually spend, then they might wear them to simply get their moneys worth from them. Buying something that is expensive and then not wearing it might seem like a waste of money to many people. However forcing yourself to wear painful shoes simply because of the fact that they were expensive is a surprisingly common occurrence.
Looking more attractive to the opposite sex is another important reason why many women will put up with discomfort with their shoes. Even if they don't particularly like the shoes themselves, they might wear them to make themselves more attractive to men, whether that be their husband or boyfriend or they are looking to meet someone. Many shoes are actually designed in order to draw attention to the wearer,and to make them more appealing, which is where a good proportion of shoe sales come from.
The reason that shoes might often be uncomfortable even if they are the right size is often due to the shape of someone's feet. Despite the length of a shoe being the right size, the width is often rather limited in women's shoes. Also the fact that women's shoes tend to not to be laced up means that they need to fit more tightly in order to stay on. Obviously everyone has different shaped feet, meaning that a lot of the time shoes which might otherwise fit will be uncomfortable and might tend to rub.
Shoes that might feel as if they fit in the store will often rub and chafe after wearing them after purchase. This can be for a number of reasons, although often shoes will simply not start to rub until you have walked around in them for a few hour. Similarly the surfaces inside the shoe store are soft and comfortable, meaning shoes will tend to feel good even if they don't fit correctly. Outside on the hard pavement however they might start to hurt.