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Get a Widget for this titleTips for developing strategic alliances
Article Toolsby Arvind Kaul
Survival and/or making more money is what triggers the need for an alliance.
All the parties involved in the strategic alliance have to:
- Think about the brand image change.i.e how long it will take to set in the
minds of the customers.In other words,how much investment of time, people and
money is required to convey this message.
Although it is important for all parties, smaller parties entering into the
alliance have to be more cautious.
- The increase in the market penetration has to be counter balanced with the
expertise that would be needed to
manage the same.
- Cautiously think about the Potential of diversification and improvisation in
products/services delivered in the near future.
- Have a Contingency plan in place in-case the alliance fails.
Learn more about this author, Arvind Kaul.
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Tips for developing strategic alliances
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by Nicola Rowe
Before you enter into a strategic alliance, you need to make sure that you and your partner are a good fit for each other.
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by Arvind Kaul
Survival and/or making more money is what triggers the need for an alliance.
All the parties involved in the strategic alliance
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Business writers typically define a strategic alliance as a merger or acquisition. This is a narrow view. It's also inadequate
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What is a strategic alliance? My definition of a strategic alliance is when two or more people can benefit equally from a
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Strategic Alliance is a partnership between two or more firms, which join together for a certain time period where each brings
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