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some interaction with it. In negotiating meaning from their findings the researchers are therefore in the fundamentally flawed position of conclusions based on an artificial reality that they created for their own needs.

In conclusion, it seems that ethnography does indeed have flaws in the validity of its investigations but it is still vitally important in studying culture. Despite a sense of generalization, ethnography has to be anchored in some way like any other research method that has its own set of goals and influences. Willis' investigation into young people and pop music in Britain, exampled in his opinion, how the media and the audience interrelate. His investigation showed us that context' is of all importance, breaking down the barriers of later questioning by witnessing what was occurring in context with how and when it occurred. As Ang questions and Willis investigates, context' and its infinite possibilities are vital to understanding culture, and ethnography is the research method best suited to record it.

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