by Vai Helmer

Created on: February 02, 2009   Last Updated: February 08, 2009

Of course they don't. Nothing of that nature ever does. Cars and houses and... anything material to be perfectly honest. Except honest neccessities.

A designer watch suggests by its very name that it has been designed, implying a unique entity that will define you from a crowd. The truth is that its a watch, hidden by your sleeve for that small part of the day when you engage with others. Its something that tells you the time. It is cheaper, I use a friend as testimony to this, to fly to spain, by the watch there for a quarter the English market price, and fly back, than to by the thing at a jewlery outlet.

You are basically paying for some identity. I can't name a company who makes watches, and those that do are often companies renowned for anything but little ticking clocks on your wrist. Also, watches look the same with very minor variances; digital/analogue or square/circular, or for the true entrepreuner; different coloured straps.

Its just plain old decadence. The observation of some expensive item and the craving for it because, in some insane way, it will impress others or grant you some kind of gratification. Its pointless. Out of fashion. Its much more common to see someone check their Apple Iphone or Sony Ericsson for the time than to see a watch whipped out for observation.

Besides, those who can afford to be decadent know they don't need to buy things to impress beyond a big house and the love of a beautiful man or woman. A person is defined by thier possessions more often that not; but expensive watches don't single you out as more than a person with money and a twinge of lunacy.

And in a recession? Money is the river feeding a thousand hungry mouths and there are signs of the water beginning to dry up. Only the foolish are taking bucketfulls of water and throwing them into the sun to evaporate into nothingess.

My thoughts are blurred by fury.

If four pounds a month is helping kids in africa, then the hundreds of pounds spent on a watch has the potential to feed a village for a week, or do more still! Oh typical, some might say I was pulling the charity-guilt card from my watchless sleeve. ITs a true, well known and relentlessly ignored fact.

Stop feeding the bottomless pit. May as well burn the money, I hear that has quite an impressionable impact on observers. "There's a man who can throw away money" they'll mutter. Don't want that response? Its the one people form when they see your expensive watch.

Witness the fury of a woman winessing madness.

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