by Thomas Berntsen

Created on: January 24, 2009

Why marketing is the easiest way to make more money in your business.

When used correctly, marketing can be the single biggest profit-making tool that you as a business owner have at your disposal, to boost your business and profits. Big words, I realise, but consider this:

You put your money in the bank, in shares, or buy some real estate. You will get a return on investment of maybe 10%, 20%, or if you borrowed the money against the house you may even get a 30% or 40% return.

On the other hand, money invested in marketing your business will without doubt give you, your biggest single return on investment, greater than any form of financial investment.

How come? Well, simply because a single advertisement, properly targeted, with the right headline and offer, costing you say $200 or $300, can bring returns of perhaps 1000% or more within days.

Calculate that increase over a year. Can you see why marketing is the easiest way to make more money in your business?

So, let's get down to a real example of this: Let us say that you are already running an advertisement and you are getting five calls per week from it. You change a headline and now you get eight calls a week. What if you raise your number of sales from two out of the five calls by just one more sale. That is another 52 more sales in one year. Plus the extra sale from the other three calls, and now all of a sudden you have an impressive 104 more sales over a year. How much extra profit did you just make with the same cash outlay? That is the power of leverage and trust me when I say that you can do it in your business. I have yet to find a business that could not boost sales and profits through reviewing their marketing strategies.

All you have to do to achieve the above example, is to experiment, test different offers, headlines and target the right groups of people. As a real life example, I can tell you about a restaurant which sent their customers a letter with the offer of a 'Free Dessert". Only three people out of one hundred came in on that offer. The next month, however, the restaurant send another letter offering customers $10 credit for the next month only. The response? 18.8% response rate, at an average sale of %52.20. That equals $991 for every 100 letters sent. Better than leaving your money in the bank, isn't it?

The same restaurant also ran a special promotion for new customers. 'First Time' customers filled out a 'Win a $40 Free Dinner' competition survey, which was given to the customers after

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