by Garry Shepherd

Created on: January 24, 2009   Last Updated: February 13, 2009

In order to increase your sales pipeline, sometimes you have to open the pipeline a little wider to make it successful and adaptable to a changing sales direction. This means broadening your marketing, networking, and in some cases, an entire business overhaul is required to withstand any economic crisis or change in sales movement.

MARKETING

Take advantage of the opportunity in communities that have failed markets, such as the auto-industry. Many factories have stopped production and there are abandoned buildings and employees, ready to go that can cut costs. Costs of production can be reduced drastically, by relocating/outsourcing to a community where the cost of purchasing or leasing a building is in some cases 75% less than a more favorable location.

Cutting costs, allows you to offer products for less money than your competitors. Lower prices, increase sales and demand. The state and government will offer incentives, subsidies and tax advantages, to companies to draw and promote economic growth in failing communities. Community support and a positive image go hand in hand to generating sales and advertising.

Technological advancements, though recognized world wide, are not introduced to some foreign markets. If only for the simple fact, that they are seemingly third-world countries. Uncover hidden sales pipelines, by doing research and providing products to these countries. Over produced products that are outdated in more advanced countries can be marketed here, decreasing losses and increasing profits. Production, property and costs in foreign markets, are usually cheaper which increases profit margins. You get a fresh marketable area, create strong sales pipelines and provide technological advancement.

Change the way you find your new clients. Create your own market base by focusing on a non-traditional clients and consumers, such as the baby boomer market. Design and develop products and marketing with that group in mind.

NETWORKING

Join forces with other companies to create a better, less expensive or single product. Combine technological resources and force the market to follow the joined companies, for technological support, upgrades and new products that work with the old etc.

Networking with companies, even if they are your competitor, closes the gap and competition. You can gain each others sales pipelines and clients. More importantly, you can manipulate the price of the product in a competition free environment. Joining forces will ensure that deals

• 1
• 2
• Next Page >>