by Evelyn Guy

Created on: January 18, 2009   Last Updated: November 30, 2010

What is the one attribute of all successful entrepreneurs?

Of all the attributes of a successful entrepreneur, there are
some that are more important than others. In fact, one
is of more importance than all others. Develop this attribute and you can't help but become successful.

If you had to choose just ONE thing that contributes most to
success as an entrepreneur, what do you think it would be? Would it be lots of

capita? Would it be the ability to talk to other businessmen?
Would it be a strong customer base? Would it an excellent ad package?
Marketing skills? Or maybe you think it is the good luck that some seem to
have in abundance?

None of these is the most important. Though all these are
important to your success, there is one simple little word that really
makes the difference. That word is persistence.

The ONE, single most important factor in determining a person's success
is PERSISTENCE. Persistence means hanging in there and hanging on.
It doesn't matter if you are succeeding or failing, making money or losing
it. What matters is that you stay in there working your heart out. Quitting
never wins anyone anything. Hanging in, persisting is what will determine your success.

Persistence, however, doesn't mean to just keep on doing what you are doing without change. If what you are doing is not working. Keeping on doing what is not working for you only insures failure. It
does, however, mean to keep on trying. Try something different, or tweak what
you are doing. Maybe you need to keep doing what you are doing, but do
it more aggressively.   Or, maybe you need to scrap everything you are doing and
start over. But, if you don't keep on doing something, NOTHING will happen.

It can be very disheartening to keep sending out that content and without getting only
customers.  You may wonder if all your readers just click delete.  Likewise,
it is disheartening to advertise day after day and get little or NO response.
But, if you want to succeed, you have to keep on. You have to decide what
needs changing or tweaking and what just needs more time to work.

If you never crank the car, you will never start the trip. If you don't keep the motor running, you will
never get there, either.

Determine, today, to pick up where you left off, begin anew, and strive to
your utmost to make a go of it. Just keep on keeping on, changing as you
need to, but doing SOMETHING every day. Eventually, you will learn
something, or something you are doing will hit a success streak, and you will
be "off and running."

Meet you at the finish line!

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