by Donna Burgess

Created on: January 17, 2009   Last Updated: January 29, 2009

Shameless Marketing Strategies for Financially Challenged Writers

You have written something that is worthy of readers outside your family. You have created courageous yet flawed heroes, dastardly villains and a plot that would keep the most jaded fan of horror up at night. This is just the tip of the iceberg. Now is when the business of writing really begins, and to make your business a success, marketing to both potential reader and publishers is essential.

Realistically, you are probably are not going to be the next Stephen King or J.K. Rowling, but that does not mean you cannot enjoy the writers' life and cultivate a respectable career along the way. But how does one go about marketing themselves as a horror writer? Fiction writing is my career of choice. In this paper, I am going to discuss ways a budget-minded
writer can go about creating an effective platform both virtually and in real life. Three major aspects of marketing yourself as a fiction writer include:

1.
Learning the differences between online marketing and print marketing.

2. Considering self-publishing as a viable option.

3. The role a personal website plays when an author hopes market himself or herself and his or her work effectively.

What Are the Differences Between

Online Marketing and Print Marketing?

This question might simply be answered with one word: money. However, it is not that simple. Although spreading the word, via printed page or via your very own voice is central to any marketing plan, online marketing is invaluable in the age of technology. Online advertisements can often be very inexpensive and occasionally, at no cost at all.

As a serious writer, you simply must tell people about your work. Not only does it give you motivation to keep plugging away, but it may get you a few sold copies of your work, as well. When people used to ask what I did, I would inevitably look at the floor and tell them that I write a little. That is the mark of an unsuccessful writer, as your actions may be indication of the confidence you have in your work.

If you are fortunate enough to have a book in print, whether self-published or published through a major publishing house, personal appearances can be beneficial. Many authors find bookstores, libraries and coffee houses open to readings and signings by local talent. The best way is to simply contact them and ask. You might even offer a few complimentary copies of your book to the staff.
In his article for Writer's Digest, "Promotion for Writers," Paul

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