by NancyN

Created on: January 14, 2009   Last Updated: February 10, 2009

In an uncertain economy it's hard to know what tomorrow will bring. Craft show promoters, food vendors, and craft artists must make it a priority to be aware of trends that can make the difference between success and failure on the craft circuit. Successful craft shows depend on the combined efforts of all involved to create an atmosphere conducive to buyers who are being extra careful with their hard-earned money.

Craft show promoters need to set high standards and make reasonable rules, and then see that they are followed. It's important to sell booths to quality crafters who offer solid value at a fair price. Shows build good reputations by valuable word-of-mouth advertising from happy customers. Cheap or shoddy workmanship will be obvious to browsers, and it only takes one or two sloppy, second-rate booths to bring down the perceived value of the others.

Promoters are smart to provide exhibits in addition to the craft booths. Petting zoos, hands-on science exhibits, wine and beer tasting, demonstrations of scratch cooking and baking on a budget, and ballroom exhibitions with a group lesson afterward are all very popular right now and will attract additional customers.

Food vendors can cater to the tastes of consumers by keeping their menus simple. Portability is, as always, a plus for most foods. The trend toward healthier food is still strong. Consider promoting lower fat, home-style foods. Offer customers baked, grilled, or steamed alternatives to fried foods, and give them the choice of healthier grain rolls. Expensive exotic foods are falling out of favor, while old staples with a healthy twist are making a come back.

Crafters themselves will see better profits if they understand the needs of the budget-minded shopper. Remember that quality is essential, but must be available at a fair price. Try to offer items that are unique. Nothing is more boring to the craft show browser than the same old same old. If the craft is one that can be constructed on premises, let the customer watch it being created, unless it involves a secret technique better kept under wraps.

Keep transportation costs down by calculating the expenses in going from site to site, and plan venue circuits accordingly. Join craft groups and listen carefully to their scuttlebutt. Stay informed regarding what is hot and what is not. Anticipate crafting needs and buy wholesale in block shipments ahead of time so you don't have to re-order constantly. Shop around for discounted suppliers, keeping quality in mind. Be on the lookout for new outlets for supplies that may offer higher quality for less cost.

Recycle unused supplies and consider using recycled materials from suppliers. Green is good! Make sure that crafts are displayed to their best advantage, and remember to neaten the display often.

Throw in an inexpensive freebie with purchases. It doesn't have to be related to the craft. Any little good-will item gives your customers a very positive send-off after they've parted with their money.

Promoters, food vendors, and craftspeople will find sales increasing if they keep the worrisome economy in mind and work with the restrictions rather than against them. Keep thrifty customers happy by offering them good value for their dollar. They will readily come back to future shows, and will be inclined to bring their families, friends, and neighbors with them. Craft shows don't get any more successful than that, even in difficult economic times.

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