House training a puppy or dog should not be a painful experience for the pet or the owner.
Too many have resorted to nose-rubbing and other methods that are not effective or can actually frighten the dog leading to the pet urinating when you enter a room to show their acknowledgement of your dominance.
To teach a pet that outside is best it helps to think like a dog.
When puppies are born, the mother nudges them out of the box they are in (provided the sides are not too high) which teaches the young puppies of how unacceptable messing their bedding is. By continuing the training began by the mother, it is a matter of showing them an acceptable area to do this in the yard.
There are pads sold in stores "to help housebreak a puppy" because it contains a scent that encourages their doing "their business" on the pad instead of anywhere else in the house. However, if you do not want the pet messing in the house, seems that these pads may actually encourage this behavior instead of getting them to go outside or indicate their need to go out.
Yelling at the pet when mistakes occur (particularly in puppies) will also result in fear relieving.
A dog wakes in the morning, and much like a human, needs to relieve themselves. It is best if you have a fenced yard where the dog does not need chaining (some can associate the chain with punishment). Open the door and GO OUTSIDE with your pet.
Stand outside as long as it takes for the pet to relieve themselves. Initially, be prepared to spend upwards of an hour at a time. As soon as the pet is complete with their bathroom affair, praise them and allow them back in the house (however, take into account the weather short-haired pets should not be kept outside to the detriment of their health in extreme cold weather.) Initially the puppy will be checking out new scents and distracted from the real purpose for the trip outdoors. That should eventually give way to thoughts of bathroom as time goes on and they mature.
Verbal encouragement, particularly for puppies, can eventually lead to them getting the idea of what is expected. As time goes on, the time spent outside will decrease as they get the idea of why they are out there.
In addition to this, attempt to set a schedule; immediately after waking, after each meal, and before bedtime, at a minimum. Puppies have smaller and under-developed bladders and may need additional outings after waking from each nap and if you notice them gorging themselves at the water bowl.
When it is necessary to crate your puppy or restrict their access to a portion of the house (such as when working), ensure you take into account your actions at the end of the day. A puppy crated for 8-10 hours should not be forced to spend a few additional hours in the crate without a break outside if you decide to head to the local watering hole for an adult beverage.
Having someone visit your house during the day a few times to allow the pup out and then crate when finished will go far to relieve stresses on the developing pet.
If this is not possible, expect the crate or room the pet is in to contain a mess or two. Scolding them is not beneficial in any way. When you were an infant, how long could you go without requiring a diaper change?
Remember, puppies are BABIES and their bodies are not fully developed and their mind has not yet wrapped itself around the concept of outside bathroom, inside no.
When taking your puppy outside at the appointed times, always place them near the spot where they last used the bathroom. Possibly they will catch a scent and be encouraged to promptly complete their trip (but not always).
The bottom line is a pet takes time and energy as well as some sacrifices. Instead of hitting the snooze, hit the floor and take your newest family member outside to allow them to relieve their full bladder. Screams when they make a mistake will only confuse and possibly prolong the training process.
A final note, if in any way possible, the best solution is a dog door into a safe fenced yard. This allows the pet constant access to their toilet facilities and can greatly decrease training time by allowing the pet to control when they go outside.