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I'm an amateur investor and I like value. Today I'm giving some impressions of Nathan's Famous [NATH] by looking at NathansFamous.com. Our family now invests in stocks instead of mutual funds. We don't expect every stock to be a winner, but we do expect all our stocks TOGETHER to beat the S&P 500. I follow our progress at BusinessOwnerInvestment.blogsp ot.com. Are stocks for you?

There are implications to successful stock investing. If you can actually beat the S&P in the long run [which you should be able to do even if you only beat it MOST years and our goal is EVERY year], then you might make different choices in life insurance, for instance. It seems like you should by term and invest the difference if you can beat the S&P 500. Maybe I'll write another article about that.

So. Nathan's Famous. I've seen them popping up here in Southern California. I've also seen them on cable on those eating contests. [Hey, I was just flipping through and if you catch it at the end, it just takes a couple minutes. And, hey, that little Japanese guy can really eat! And it beats darts...ANYway...]

NathansFamou s.com is colorful and not crazy busy. You can buy hot dogs online. I wonder how the franchisees will feel about that. Under business opportunites they have co-branding. Apparently, Kenny Rogers Roasters is selling Nathan's Famous now. That reminds me, have you seen those devastating imitations of Kenny Rogers on MAD TV? They're alternately cruel and hilarious. And they happened before Kenny's plastic surgery. [David Letterman was outrageous about that in promoting the latest X-Men movie. He showed pictures and said something like, the new X-Men are Colossus, Nightcrawler and KENNY!] So now you know I may digress from time to time!

OK. More about Nathan's. They've got Co-branding and they've also got Branded Product program listed under business opportunities. It's January, 2007, and Nathan's looks like one stock to buy, but what about the future? I'm not sure what the difference is between Co-branding and Branded...but, I believe there is risk and opportunity here. More people selling Nathan's means more money from towns and cities and neighborhoods where they don't have a Nathan's Famous store. "Joe's Deli" can sell Nathan's Famous along with whatever else they sell and some of that money gets into Nathan's hands. I'm not an expert here, but I do read. One thing that can happen with franchising [which Nathan's does] and I believe can happen with co-branding is, that the franchisees

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