by Darryl Brooks

Created on: December 29, 2008

Do People Know you are a Photographer?

I'm not talking about full time professionals with a studio, or wedding photographers. I'm talking about us part-timers, or stock or nature photographers that do most work in private and isolated from the public. I try to always have business cards on hand, and my office walls are covered with my work - hopefully to create a conversation about my photography. But how many of my day to day acquaintances know that this is a craft and a business that I am actively pursuing?

A few weeks ago, a man in my office stopped by and said he wanted my opinion about something. I went to his office and he showed me a set of photographs and wanted my thoughts on which were best. I asked him why, and he told me that he and his wife were getting six or seven large black and white prints of Atlanta scenes printed and framed for their new condo. I looked at him and replied, "You want me to help you pick out work from my competition so you can buy his work instead of mine?" I was half-way joking, but despite numerous conversations on business trips about my photography, he still didn't understand what I was trying to do. This despite my getting a signed model release from him on a previous occasion.

I went ahead and looked at the samples of other guy's work and pointed out some I liked. I also pointed out some that I thought I had done better. The end result of this little exercise is I sold two 20x24 prints of two of my images in black and white. The bad news is had we had that conversation earlier, it might have been six 20 x 24 prints instead of two.

How do we combat this? Get the word out at every opportunity. If anyone sees you with a camera or taking a photograph and asks (the incredibly rhetorical question), "Are you a photographer?" The answer is a firm and certain, "yes", followed by handing them a business card. If you are asked, "Are you a professional photographer," then once again, the answer is yes. It's not, "Well, I'm trying to, uh, well, uh" It's "Yes I am," once again followed by the business card with at the very least, your email address and website. Don't have a business card or website? Get one. Soon.

If friends, co-workers, or family ask you to take a picture of them, first get them to sign a model release. This alone will initiate a conversation about your business and why you need one. Next, discuss sitting fees and how they can order prints. Even if you plan on shooting them for free and giving them the images, they need

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