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or different and what's your product going to do for me those others won't?

Innovative selling:

If you've heard of the Shamwow and if you've seen their TV commercial, you know their ads are compelling. They've established their USP. They provide a unique "must have" product because of its unique abilities to absorb liquid and it's machine washable and reusable. If it does everything its claimed, it is a necessity for every busy mom and car-loving dad. As a gift, it may not be attractive, but Christmas is over, and it's OK to buy it for personal use.

Retailers don't settle for TV and Internet store advertising only. Today, Face-book and other social networks are telling the customer about your unique product. Text-it and allow the customer to see special sales and allow them to search for products. Interfacing with the various groups and organizations is the latest way retailers increase exposure and sales.

Today's customer is more selective out of economic necessity and they have lots of choices. The same holds true for the retailer in selecting what they want customers to buy. Stores are selective on discounts, rebates, and other incentives because they must make a profit to stay in business. "What's in it for me" is the customer's creed and believe it or not, it's the retailers philosophy also.

Learn more about this author, Mona Gallagher.
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