by nobody15678945

Created on: December 13, 2008   Last Updated: December 02, 2010

There's good stuff out here in cyberspace, but there's a lot of dreck, isn't there? I'm into writing and photography and I've noticed some changes.

Somewhere along the way, writing became content generation. Titles no longer benefit by being intriguing, they need to be clear, packed with keywords and easily searchable. And search engines don't care about puns, unless you group "pun" in with your pun. Which ruins puns. Computers and search engines and the internet ... the old rule still applies; "garbage in, garbage out." Technology may be an intricately complex beast, but it's also seriously idiotic. It's like those pre-school kids' toys where they need to fit shapes through shapes into a box. It's all about conformity and if it's not going to conform, make sure you label it thus clearly, otherwise none of the other non-conformists will ever find it.

Is your content rich in keywords, but not too rich? Are the keywords distributed at the right sort of rate throughout your content? Are they generating the right sort of adverts for the right sort of readers? Are there enough links in and out of it? What's the Google page rank? To quote the celluloid Caesar; "Et-cet-er-a, etcetera!" Remember when the height of efficient blogging was sending regular pings to Technorati? Now there's a lot of optimization and monetization in the blogger nation.

I think - and I could be horribly wrong, that the choice is; write to order. Or write because you have to and you want to and you can't stand not writing. An interviewer once asked Jeanette Winterson why she writes, JW said, "It's what I'm for." Confidence and a dangling preposition, I LOVE that woman!

Take the current global economy (but put it back carefully when you've done with it). It's wrecked, right? And the wreason it is wrecked is that it's gone so far beyond wreality that it's disappeared up its own a-hole. Everything's about relationships and referrals and connections and theories - just like online, my little darlings. I have Google Adsense on my blog. I get paid a small amount for the general page views I get and more when someone clicks an ad. As long as I don't do it too much, I can even click the ads myself. Google gets paid by the people who want people to see and click their ads and the advertiser gets paid when and if anyone actually notices the ad, clicks it and then buys something ... OR they could just be sitting on the other end of their ad with a website full of Adsense ... hakuna matata, it's the circle

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