by Cody Hodge

Created on: December 01, 2008

Customers are the lifeblood of any business, and therefore ensuring that are taken care of is the most important thing you can do. If customers are not happy, they will not put money into your cash registers, and if that doesn't happen, you will not have a business for too long. How can a company enusre customer service?

1. Make sure that every customer is treated as if they are a member of your own family.

An effective sales person is able to connect to the clientele that they serve. This means being on a first name basis, and really getting to know who the person is that you are selling too. A customer that sees a sales person as a friend rather than just a person making a sale will make a customer more inclined to buy a product.

2. If a customer has a question, make sure you take the time to answer in a respectful manner.

Nothing makes a person feel worse than thinking that a sales person isn't taking them seriously. Nobody wants to go into a store and walk around for several minutes and not be able to find what they need. A good sales person will spend as much time as it takes walking the customer through whatever needs to be dealt with without making the customer feel stupid. Also, don't take the time to pitch more products such as an extended warranty, especially if the customer just wants a fifty dollar printer.

3. If a customer has a complaint, be an advocate for that customer.

Every business will have complaints from time to time. Every so often, you will find yourself with an angry customer who may have read an ad wrong, or read a tag for the product on the next shelf up. It makes no sense to further fuel the anger of the customer. It is better to be understand, assure the customer that you understand that they are upset, and explain to the customer how you will rectify the problem.

4. Be aware of the environment around you while you work.

Is it raining outside? If it is, have some umbrellas handy. If it is snowing, make sure the parking lot is salted and shoveled. Do you have motorized carts for the elderly or disabled? Making sure you can assist customers who may have special needs is crucial to building rapport with the customers. While I understand there are laws already covering this, you would be shocked how many companies seemingly don't care about how the store is presented.

5. Make sure that all product is well stocked, and that the customers know how to find what they need.

Speaking of presentation, it is ninety percent of what a customer looks at

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