by Michy Lynn

Created on: November 29, 2008

Any web developer or web article writer needs to have a firm grasp of exactly what keywords are and what keyword density is, in order to get good search engine and directory placement. Many people understand that quality content is important, but what good is quality content if no one can find it? That's what keywords do for you, help your readers find your content.

Keywords are help your readers or site viewers find your site or content. What you need to do, in order to get page hits for whatever you want your viewers to read, is figure out exactly what phrases or words your readers might use in order to search for the type of information you have. But more importantly, you don't want to use popular words that everyone would be using in their articles, because then you are competing with all the other articles and sites out there writing about the same thing.

Let me explain. If you are writing an article about cooking, using the keyword cooking' would not really get you high rankings in search engines, because 1) it's a common word, and 2) every other article about cooking and every other site about cooking will be using that keyword too.

So let's look at what your content is really about. Perhaps you are writing an article about cooking with jalapeno peppers well, there's one of your potential search phrases right there. Chances are, that would be your title, or at least part of your title, of the article or the webpage you are building pertaining to cooking with jalapeno peppers.'

Now, that is a keyword phrase, and each one of those words, with the exception of the word with,' will also be individual keywords. Let's look at the Google Search Engine results page for cooking with jalapeno peppers.' Right CLICK HERE and open this link in a new page, in order to open the search results page so you can follow along.

The first thing you should note is that the word with' will not be searched for unless it is found in the exact phrase cooking with jalapeno peppers.' In the search results, you will see the keywords from your search either highlighted or bolded, so you can see the relevancy of the listing. The reason for this is because, outside of the keyword phrase, with' is not an index-able word.

Other words that are typically not index-able are: a, at, in, on, of, for, and (with exceptions), or (with exceptions), the (with exceptions), is (with exceptions), but, not (with exceptions), and a few others not listed here, including sometimes obscure acronyms and oftentimes,

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