by Christianna Garrett-Martin

Created on: November 29, 2008   Last Updated: December 11, 2011

"Rockstar was founded in 2001 in America and instantly revolutionised the Energy Drink Category by introducing the first ever "Double size * Double kick" Energy Drink. With over a BILLION cans sold, Rockstar's premium blends containing the finest herbs and vitamins stacked with a potent kick has established a loyal fan base worldwide. Rockstar spent 2 years preparing for its launch into Europe which stemmed from an overwhelming demand for our range of products. So it's official! Rockstar is now available in the U.K!" Rockstar69.com

Rock Star is a great new energy drink, much like Red Bull, and it boasts that it is 'the world's most powerful energy drink'. Upon entering their website http://www.rockstar69.com I realise just how huge this is in the USA. It has a great image and I think it is going to do very well over here, once it really takes off. ROCKSTAR.com has a fantastic website and one which you need Flash 9 to appreciate it in full. It lists all of the flavours and varieties available currently in the USA.

Rockstar has recently entered the UK after a two year wait, to see how well the British public will receive America's biggest selling energy drink brand. So what exactly is ROCKSTAR? And more to the point, will we like it?-

The product is very cleverly designed, and when we purchased some last week, it was the design that caught my eye, and also it was the deciding factor when I bought it. Rockstar Original comes in a jet black ring-pull can weighing 500ml. Stating this is 'Double size-Double Kick' This is quite a large size and I believe they may be bringing out a smaller size over here soon. To the front in large gold writing is 'ROCKSTAR', written in gold, with a gold star where the 'A' should be, and energy drink written in bright red lettering. Below this there is a large gold star with the RR back to back in the centre of the can. It has big writing of energy drink running down the side in bright red with ROCK STAR in gold bubble writing vertically alongside this.

Everything else written is picked out in red and gold. With a red ring-pull set against the gold top. The reason I have gone into so much detail with the can is because it is so just so stylish and it was the design that made me want to own it. Ah the power of product image. I love the black can with the large gold star, and I love the name ROCKSTAR in its large gold letters. I can see this in my hand when I go down to the Brighton seafront this summer in the sweltering sunshine, and

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