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by A.W. Berry

Search Engine Optimization (SEO) can be improved through an implementation of a number of methods and techniques. This article will discuss and illustrate Search Engine Optimization in four sections. These sections will cover SEO techniques, tools, specifics and additional pertinent SEO information. The content of this article also explains SEO without a lot of technical language to breakdown the term into easier to understand terms. However, in the case of section III and meta tags, this is somewhat unavoidable. For example, since website design uses specific computer language known as html and xtml, references to the source code may seem a little complicated, however this is really nothing more than the language which the computer interprets before outputting what is seen on a screen.

SECTION I: TECHNIQUES FOR IMPROVING SEO:

This section will list the main or primary methods for improving Search Engine Optimization of a web site. While these means may be effective, and proven to work, this does not necessarily imply the utilization of such techniques will increase web site traffic and/or ranking. Nevertheless, the following techniques are considered to be standard SEO methods.

*The HTML 'meta tags' representing the header of a webpage are used by search engines

*The more links to a website there are, the greater the chance of higher ranking will be

*Number of times a keyword is used within content can influence the ranking

*Keyword phrases with high average searches perform better than lower search for keyword phrases in titles.

*Search engine pay service options can improve ranking

*The titles of documents and the phrasing of those titles will be relevant to the search, for example a search engine will only pick up on the first series of words in a title.

In addition to the above techniques and in reference, the following website link summarizes SEO techniques quite simply by breaking down SEO into a series of steps that are easy to understand. Among the steps illustrated are those related to and/or pertaining to the above methods.

SEO techniques to build website traffic

SECTION II: GOOGLE SEO TOOLS:

Google is a large company that owns and operates the popular Google search engine in addition to many other online tools such as Google Documents, Google Email or Gmail and Google websites. Google also has some free tools that can help webmasters and/or web developers improve Search Engine Optimization. Two of these tools are google analytics and google keyword tool. Google analytics can generate a SEO report which can be helpful in determining which pages of a website are visited most, and how to design webpages for more optimal traffic. A third Google tool is Google Trends which can help web developers determine patterns in web searches over time. The links to these google tools are listed below for convenience.

Using googles SEO tools may be time consuming but could be worthwhile if one wants to generate a more search friendly website. Each tool has its own advantages and drawbacks and together they provide a significant way to not only better grasp and learn about SEO, but also tips and guidance on how to improve SEO. Google analytics, Google university explains important features of Google analytics which can be an important professional tool for a businesses' website.

Google keyword tool : (https://adwords.google.com/se lect/KeywordToolExternal)

Google analytics : ( http://www.google.com/analytic s/)

Google trends : (http://www.google.com/trends)

SECTION III: META TAGS AND SEO:

Meta tags are the items in programming code a search engine may read. Since source code is complicated to read, it is usually hidden but provides insight into how SEO works. For example, source code often includes the following <head>top of web page</head>, <title>title here</title> These are the tops of webpages and the title code and can be used in search engine rankings. Additionally, the code <meta name> may also be included in a webpage's source code to add optimization to a webpage's design. In such case the meta tag is descriptive.

Exactly which meta tags are searched by Search engines can vary from search engine to search engine are debated by SEO experts and webmasters in the know. However, if a webmaster wants to err on the side of caution, including all the potential meta tags a search engine may pick up may be useful in building and optimizing a website for optimal traffic.

SECTION IV: LOCAL SEARCH ENGINE RANKING AND WEBSITE TRAFFIC MARKETING:

Generally the larger a website, the better it will do in generating traffic by design. This is because larger sites with more content have a greater chance of showing up in a search due to volume of words and phrases within the website and on individual web pages. Two other methods of improving website traffic are 1) local search engine ranking registration and 2) plain old marketing the traditional style, word of mouth, email signatures, including website information on advertisements, flyers, brochures etc.

Local search engine ranking is an important method of SEO that places greater emphasis for searches with business registered locally than in other regions. In other words, by registering as a local business with a search engine such as Google, that business can gain an edge in searches that match the businesses website if that search is performed locally. The following link illustrates how to register for local search engine ranking which prioritizes websites by geographic area to improve web hits. According the link, doing this with Google is free.

Local search engine ranking registration (http://www.allbusiness.com/34 76450-1.html)

Traditional marketing can improve SEO indirectly by advertising search phrases, url addresses and keywords that match those within the website being advertised. For example, an advertisement may provide a website address, in which case the search will be direct rather than general. Or, in some cases, specific phrases may be remembered like phrases

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Search engine optimization (SEO) techniques

by A.W. Berry

Search engine optimization (SEO) techniques

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