1 of 5

Write now Article Tools

Page 2 of 2

are in for the money so make sure that the commission rates are comfortable enough to be justified.

As most affiliates are using marketing techniques like Pay-Per-Click (e.g. Google Adwords) and Autoresponder (e.g. Aweber) to help bring in the sales (from organic searches and/or mailing list), these methods are basically costs to the affiliates, therefore the amount of commission they ought to be paid must be justified and be more than enough.

If you are a Super Affiliate, you may wish to look for an affiliate program that pays out even better commissions for the huge amount of sales you bring in. This will serve as a special recognition for you.

3. Affiliates Support and Training

Many affiliates started out with minimum knowledge and slowly become Super Affiliates through numerous training and strong support from their affiliate programs.

If you plan to stay long in the affiliate marketing industry with your products, you will need to offer strong support and even affiliate training.

One such successful and supportive Internet Marketer, that I know, is Russell Brunson and his The Second Tier affiliate program (www.thesecondtier.com). He offers weekly training calls and scheduled affiliate trainings to help his affiliates understand and sell his range of products and services more effectively.

To offer even better service to affiliates, you may wish to have a "live" person behind your affiliate program in terms of giving either affiliate or customer support. What we mean as a "live" person, is that the contact provided is taken care by a real person and not so automated replies.

4. Marketing Tools

Affiliate Marketing is like a race where Affiliates will compete to be the early bird to catch in on sales, especially it's a soon-to-be-released item. To cut the learning curve down to a minimum, affiliates will need effective marketing tools like Banners, Sample Emails, Sample Pay-Per-Click Ads, Sample Product Review and Sample Email Follow-Ups.

If you are an owner of an affiliate program, do make sure that you have these provided for your affiliates.

4.5 Unique Affiliate Link

As an Affiliate and with many people understanding the nature of affiliate marketing, some purchases are intended to be made not through your affiliate link but rather their own. There are also times whereby your affiliate link is replaced by others, resulting in the loss of your marketing efforts and having others being credited. Therefore you need to be assured that your affiliate program does provide you with some form of special and unique affiliate link (though not highly used as yet).

In conclusion, these are some of the criterias that affiliates should look out for in an affiliate program to make sure that they are well-rewarded for their marketing efforts and also to ensure that there's a good owner-affiliate relationship being built over the course of business transactions.

Learn more about this author, Dexter Damien Chan.
Click here to send this author comments or questions.

• << previous page
• 1
• 2

Add your voice

Know something about How to select an online affiliate marketing program?
We want to hear your view. Write now!