by Dexter Damien Chan

Created on: November 24, 2008

Affiliate Marketing is slowly becoming the mainstream of making money online.

Why Is That So?

With more and more people becoming savvy with the Internet and constantly looking for information (how to lose weight, how to make money online, how to date a girl, etc) through this media, as long as you have the necessary expertise and information, you can sell these information, physical product or services for a nice profit.

Enters Affiliate Marketing

What best way to make a quicker buck than to offer an Affiliate Program for your product! If you still have not full grasp the meaning of the terms, Affiliate Marketing and Affiliate Program. Basically, if you have a product ready, you can create an affiliate program and in return, affiliates (people who are willing to promote your product) will sign up in exchange of a percentage of the sale.

And to make sure your products are sustainable and profitable in the online market, you will need to entice Super Affiliates (people who bring in at least 80% of your profits) to join your affiliate program. Though most of these Super Affiliates are independent in nature (they promote using their own marketing materials and techniques), you will still need to know how to create an affiliate marketing program to attract your affiliates and also to compete with other similar affiliate programs offering near to your product range.

The General 4.5 Criterias of A Good Affiliate Marketing Program

1. Payment of Commission and Accounting

This is the number #1 concern for affiliates when it comes to choosing the right affiliate program. Though there are numerous accounting software that will help you to keep track of your affiliates' sales and even to credit their commissions, many still failed because some sales are not tracked properly and even went to other affiliates account. Talk about a waste of marketing efforts.

That is why, there are affiliate networks like ClickBank.com and Commission Junction (CJ.com) that exist to help to make sure that commissions are credited properly and on time and there is proper accounting (like click-thru stats, conversion rate, and more). All these in exchange of a small fee to these networks.

If you have an affiliate program, do make sure that the payment mode and structure are clearly stated out to help ensure a smooth transaction for your affiliates.

Likewise, as an affiliate, you want to be sure that you are properly credited for the sales you bring in.

2. Comfortable Commission Rate

Super and Normal Affiliates

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