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Assessing David Beckham's transfer to the Los Angeles Galaxy

does not lend itself well to the television audience and the marketing Dollar;

2. Many soccer games are low scoring affairs or worse, drawn games which are a no no in a results-oriented "cultural pot" like the United States;

3. Americans have been spoiled by the super-sized, "juiced" stars who play other favorite American sports such as Baseball, real "Football", and Basketball.

So, while America definitely has the resources, the factors above, coupled with its inability to establish the necessary structure and attract the resources to have a stable successful soccer league have been major stumbling blocks for soccer as a whole. Additionally, its poor performance at the recently concluded World Cup in Germany did not help, neither did Jurgen Klinsmann who apparently withdrew, for undisclosed reasons, from ongoing discussions to be the next coach of the United States following the resignation of Bruce Arena.

It was thought that Klinsmann's success as coach of the German National Team in the last World Cup and his "Rock Star" persona would significantly boost the image of soccer in America. The failure on these fronts must have added to the growing desperation. Something had to be done. So, enter the "free kick" maestro - David Beckham.

Will he prop up the the floundering MLS...will he peak America's interest in soccer...only time will tell. Will we see heart stopping wizardry on the field...nah! Will we see some mind boggling free kicks...maybe! But for sure and you can take it to the bank, there will be a lot of razzle dazzle off the field and a swarm of paparazzi befitting only a genius with unquestionable skills and track record worth $250 Million Dollars. Hmmm!

www.jollyjo.org



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