by C.V.Rajan

Created on: November 22, 2008   Last Updated: January 30, 2009

If you ask how Helium gets its income, the obvious answer is by displaying advertisements in general and by "Google Adsense" in particular. This is the prime source of income.

Google Adsense is by far the most widely incorporated advertising channel for most of the websites that attract large visitors and viewer-ship. The uniqueness of Google Adsense is the placement of "context sensitive ads" at appropriate places all around the web-site. When authors write articles on any subject and as these articles appear in the site, Google Adsense picks up "key words" from the articles and places most appropriate advertisements adjacent to the article.

Any visitor or reader, who drops by, gets attracted by the ad and clicks on it to visit the web-page of the advertiser, this "clicking at the ad" immediately generates an income for Helium. The rate per click may vary considerably based on the relevance of the context, advertisers' rate of pay, hotness of the subject and so many other variables. Helium shares a portion of this revenue with its writers.

Helium will also be getting other advertisement revenue from other sources through banner advertising, or through referrals.

The secondary source of income for Helium is by selling articles in Helium to prospective buyers who may be other web-site owners who want web-content or print-publishers. The sale of Helium articles may take place either directly from the existing stock of articles or through the "Marketplace". "Marketplace" is where the buyer specifies the required Title, scope of expectation and the word-count and Helium writers write on them. The buyer selects one (or several) writes that suits them and pays Helium and its Authors.

If you ask how Helium makes "money", namely, their profits, it is simply their income from the aforesaid sources less their expenditure that include cost of website management, payment/ compensation to contributing authors, salary to staff and other typical business expenditures. Payment to authors include authors' share of "Page View Pennies", pay-per-article (now, "upfront payment", earlier, "Rewardathon payments"), author's share of Marketplace and other buyer-selected articles, bonus payment for doing 5-star rating etc.

If you ask how Helium maximizes its "money" (i.e. profits), there are several ways. Here are some of them concerning to the authors:

(1) By recently introducing a new condition that any writer, to earn money, should maintain a "single star" rating. Helium will be pocketing

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