by SLK

Created on: November 16, 2008   Last Updated: December 28, 2008

The art of finding gallery representation

I write this article from the 'other' side of the coin: as an art-dealer specializing in Modern and Contemporary art I often receive artist submissions and I am often dismayed by the basic mistakes that ruin a first impression. The news is not all bad however; there are five simple steps each artist can take to ensure if not gallery representation at least a positive first impression which, in such a visual world is more than half the battle.

1. Do your research

As with an application in any other walk of life, it is imperative to research your chosen gallery thoroughly. Each gallery will have it's own 'look' which in turn gives that gallery it's own corner of the market. To truly understand your prospective gallery I recommend visiting their stands at art-fairs, visiting the gallery sites, reading the gallery website and, if possible, asking other artists or people in the art world about the reputation of your prospective gallery.

2. Geography

As simple as it sounds, approaching a gallery on the other side of the world is always going to be more of a challenge that approaching local galleries. How can a gallery nurture your career if you live 3,000 miles away? Of course, remote representation can happen but generally said artist has built up to this. Do not forget that a successful gallery relationship requires mutual effort and if you are at least in the same city gallerist and artist can support each other. It will also keep operating costs down for both artist and dealer which, in the early stages of a business relationship makes good sense.

3. Know your worth #1

Now, armed with a clear idea of the gallery's caliber, location and placing within the gallery world it's time to be brutal: does your art coincide with the gallery's ethos? This is a rather difficult point to answer honestly but if you favor brightly colored acrylics on canvas and you are presenting your portfolio to a gallery that is known for it's video installations your efforts may be in vain. However, f your art is too similar to one of the gallery artists on the roster you may be seen as unwelcome competition. If you find yourself with this dilemma, have faith because if you are talented most gallery owners are more than happy to suggest other galleries that might be appropriate so your hard work will not have been in vain!

4. Less is more

Galleries receive hundreds of submissions every year and with such an influx of media it is important to stand out. I

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