by Kenya Stallworth

Created on: November 13, 2008

You've finally chosen the right business for you. Now it's time to tell the world about your opportunity. But pump your brakes just a second, there's one thing you need before you start that long road of advertising and marketing that business

Do you have a Lead Capture Page?
A certain way to a slow painful death is advertising your affiliate page. The problem with doing that is most companies don't do a good job of presenting what they have to offer. It's not that they can't; that's the reason they recruit people like you and I. We sell/recruit the product or service they supply.

Also, it's been proven that a person has to see a product/service 7-12 times on average before they take action on that site. If you're promoting the same affiliate page that every other member in your organization has, your chances of getting a sale/signup are pretty slim.
That's why a lead capture page is a major key in online promotion. A lead capture page shows a few highlights about your product/service, and then offers more information about it in exchange for their name and e-mail address. People that enter their information become your leads; people that have expressed an interest in what you have to offer.

The Key to Lead Capture Pages
The best way to make a lead your consumer is to continually impress the lead with your opportunity. This is a difficult balance to achieve manually. Too much impression, the lead will get irritated and ignore you; too little, and it's like you never existed.
This is where the Autoresponder come in to play. The form that a person fills out on your lead capture page is taken by the autoresponder, causing two things to happen:

1. The lead's information is stored and/or sent to you as an alert
2. The lead is sent the information they requested.

Now the lead reads the information sent from the auto-responder, and they follow the link to sign-up/make a purchase from your site right? Nope! You may get a few that do that, but I wouldn't count on it. As I said before, it takes anywhere from 7-12 exposures to your opportunity before most people will commit to an action. The autoresponder helps you here by sending further messages about your opportunity on a schedule to each individual. You fill in the messages, you set the schedule ( the best rate to send your messages is one a week, for about two months). You can also send them broadcast messages, random e-mails about particular products/services that are related to your opportunity, from time to time.
Putting

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