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with a quiet, strong, determined, and focused conviction. It wasn't a fire-and-brimstone approach, it wasn't professorial, and it was just said with a quiet conviction.

6. Comfort
Powell was so obviously comfortable in his own skin. So often throughout the debates, McCain has not looked comfortable. It is interesting, at the last debate McCain did not look comfortable, yet later that night he was a guest on Letterman and he looked

comfortable and was a great guest. Even admitting that he had screwed up a few weeks earlier when he reneged on Letterman's invitation that he had previously accepted. Visual is so important to any speaker, and how comfortable a speaker looks with him/herself becomes an important factor. If the speaker is comfortable, the audience is comfortable. When the speaker is uncomfortable, the audience is uncomfortable, and will seek comfort by avoiding the source causing discomfort. Do you communicate that you are comfortable in your own skin?

7. Charisma
Charisma has been defined as "the ability to develop or inspire in others an ideological commitment to a particular point of view." Powell told a story, so effective, tears streamed down my cheeks. By using this story, he was able to inspire in me an ideological commitment.

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