by Anthony Francis

Created on: October 17, 2008   Last Updated: October 20, 2008

How to Reduce Search Engine Importance for Small Biz.

By joining a network or syndicate and promoting website links in quality internet directories small businesses can compete and even beat big businesses in sales margins, costs, and the very important element of marketing reach. The hundreds of thousands of small businesses around the world (over 4 million in the UK) contribute to sound economies and although this fact is recognised by governments it seems that the present bail-out funding is unlikely to filter down to them as a direct benefit - cash that is.

In the UK the small businesses that have the patience to trade with Government departments will soon benefit from cash settlements of their outstanding accounts in 10 days and not the normal payment waiting period of 30 days. The importance to maintain sound small business is finally being realised, at least in the UK.

Big Businesses are operated and managed by controlling the many arms or divisions within corporations. A big business whether within national borders or spanning international markets could be looked upon as an accumulation of smaller business operations, sales offices or branches that are spread out but reporting eventually to a Head Office. The HO delegates duties and responsibilities and sets budgets and targets to be achieved in an organization structured like a pyramid. Profits go back to the Head Office in the form of better cost structures or dividends. The outlying operations may have varying degrees of autonomy.

Depending on the degree of delegation, the corporate web of operations can be limited or given free rein to produce results or risk closure for failure to reach targets.

This is a controlling network which in good times can be extremely successful and profitable to shareholders, owners, management and employees. In not-so-good times it can be vulnerable to global trade cycles, manipulation or abject greed of a few unscrupulous players, as we can see, hear and even feel in our economic news stories of late. Flexibility can be difficult to achieve and the negatives of feast and famine can take over, inflicting pain across the full spectrum of employees from the bottom, through the middle, and on to the top. I leave you to figure out who suffers the most when mass layoffs are implemented from HO directives.

If Smaller Businesses want to expand and reach out to global markets they can compete with big businesses by networking or syndicating with other like-minded business owners.

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