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Do you have an Internet domain that you are no longer using, or that you think may be worth something? Selling Internet domains is a common activity as businesses look to capitalize on specific keywords and slight variations or misspellings of their existing domain names. How do you go about selling your domain to these willing buyers? Domain selling is very much like selling real estate. Location (.com versus other extensions), "foot" traffic, and quality of the "building" are keys to what potential buyers would be interested in buying your domain.

Before you can actually sell your domain, you need to find out what your domain is worth. This, of course, depends on the current status of your domain, and how close the name is to another succssful domain. There are several online applications and brokers who can provide you with an estimated value for your domain. Keep in mind that your domain, unless it's short or contains a specific keyword, may not be worth more than $50. For this reason, try out free costing services to get a ballpark estimate before paying someone to provide an estimate that may cost more than your domain is worth. If your domain has existing traffic and backlinks, it may be worth more to a buyer, who will have to do less work to manage the site.

There are two ways to sell your domain: sell it yourself, or have a broker sell it. Selling your domain yourself involves searching out potential buyers and offering your domain for sale, as well as performing online advertising of your domain. Depending on the quality and status of your domain, you may receive unsolicted offers to purchase it. Before selling, make sure that the website appearance is clean and that your contact information is clear.

Using a broker to sell your domain takes a lot of the stress of the selling process off your shoulders, and a broker can likely sell your domain far faster than you can alone. A broker works by taking a percentage of the sale price as a commission. Many brokers have a tiered commission system, depending on how high the selling price is. A broker is familiar with companies who are looking to buy, and can leverage their networks to get your domain in front of the right people.

Getting a good selling price for your domain depends on a lot of factors, but if marketed properly, you can sell it. Businesses need to see your domain as an investment, and they will be willing to pay for a good investment.

Learn more about this author, Susan Kristoff.
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