by Mario Carini

Created on: October 05, 2008   Last Updated: July 22, 2011

More than ever the Internet makes it possible for you to dispense information that someone wants to know about and is eager to pay for. Being able to write an interesting article can lead to visitors to your web site. Your article is one of the best ways to establish yourself in your field of expertise. You don't need a PhD to establish trust in the reader's mind. Neither do you need to be a grammar professor to write interesting articles that pull in readers and buyers for your business. A basic knowledge on grammar is required. Once your article is written, you need to insure that it's understandable and readable.

The biggest problem is finding the motivation to write those articles. They do take time to write and edit for clarity, but for some, time is a constraint and if you've never written anything beyond a postcard, writing may seem a daunting task. Unless you've decided to go with a ghost writer, here are some tips to help get you motivated:

Write about what you know. What you do at your job or a hobby presents opportunities to let people know more about improving their own interests whether that's running a happy marriage or collecting stamps.

Write as if you are speaking to the reader. How do you talk to another person? Obviously you don't use scientific terms unless he understands them. You're not likely to switch topics in mid sentence. That holds true for the written word. Speak to the reader in common understandable words. Not everyone who reads your material is fluent in English, so write simple words and phrases. If you find it difficult to write, talk into a recording device. The words you use will usually flow along with your emotion. Then transcribe your recording to paper.

Set aside a specific time to sit down to write. You need some quiet, undisturbed time to get in front of the word processor and write down everything you know.
Organize before you write. Some points need to be put down in a logical sequence. So create an outline of those points, then elaborate on each one. Unless you're writing a book, you don't need to cram everything you know about the subject in one article. Some research may be necessary to back up the ideas you're writing about. This can help the reader establish trust in your field of expertise.

Don't write when you're tired, upset or hungry. It can skew the slant of your article. If you must write under such circumstance, write the first draft. Nobody is going to read it anyway. But you should have a clear mind

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