by River Roshana

Created on: October 04, 2008

Home page online copy is expected to be an excellent abstract of everything that you or your website is all about and a general definition of what products or services you sell. If it's a personal blog or website, home page copy is usually the "About Me" page which gives your online readers an idea of who you are. Thus, writing home page copy should be precise, but not too detailed. Good copy also means that you can hold your readers or audience to red on and navigate through your whole site.

Thus, a home page should be interesting and not a longish descourse about each and every product or services you are offering. Remember that most of your readers are browsing through the internet. Browsing is exactly what it means, a cursury reading. To make your online reader or audience to stay on your page is the first thing that matters. Your copy must be catching and interesting enough to motivate furthur reading of your website. The hone page is where you put ON the right details. It is much like a written "trailer" of your whole website where you pitch in the best about you and your products.

Your home page must be written geared to your marketing niche. This means that you should know your niche, or your prospective market. You must know what "tickles" and "teases" them so that they would keep on reading. Writing an inviting home page is only hard if one doesn't know your niche. Knowing your niche means that you know what's the latest that a particular commercial or type of readers are "crazy about at the moment". Thus, if you are offering something like clothing and bags in your site, you should know what's "hot" about clothes and bags. By the same token you must also know what's the latest fad diet should you happen to be selling a diet or anything related to it. Not knowing your niche is one of the most common mistakes that online marketeers make. One does not sell mint chocolates, for instance, to low-carbohydrate dieters who are looking over the websites. If it's a personal blog, your writing must run through about one general theme (for instance lifestyle) so that your readers know exactly what your blog is generaly about.

Your copy must be comprehensible. Consider that not everyone may understand stiffy high-falooting linggo. Thus, if you are selling a product, like an air balloon, say why your products are better than the rest without having to go through an explanation of the law of gravity. Instead, talk about why your balloons are preferable from that offered

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