by Maxwell Payne

Created on: October 02, 2008

Promoting your business in the virtual world for free is much like promoting your business out in the physical world. Things such as networking, exchanging information, and always looking for new ways and places to get your business name out there are key both online and offline. You don't have to bust your advertising budget either; anyone from a huge corporation down to a new business working out of a garage can use the internet to promote for free.

To help you get started I've organized and listed a few key areas to focus on while preparing and promoting your online presence for your business.

SEO Analytics-

This buzzword term is often overlooked or ignored altogether when launching a promotional blitz of a business online. But SEO Analytics (Search Engine Optimization Analytics) is a critical part of promoting your website because successful SEO of your site will bring traffic from all search engines to your site from relevant searches. Say your business sells cell phones and you want to promote your cell phone online store. Search engines use crawlers and spiders that are search programs that browse the internet looking for keywords that match a search. Say someone types in the words 'new cell phones for low prices' into Google; Google's system then browses all the known pages in it's database and returns results that best match the search. Sites with high traffic and the most number of relevant keywords (such as cell phone in this case) will rank higher in the searches. You can't get higher traffic without people finding your site and thus increasing traffic to it.

Don't be fooled by sites that claim to help you prepare your site for a fee; there are plenty of resources available to help tweak your site to maximize the rankings and placement of your site in all the top search engines. Be sure each page of your website includes valuable keywords relevant to your business within the text, links, and meta tags. Meta tags are hidden html that search engine crawlers use to find sites and put them under relevant topics. You can search meta tags on any search engine and find easy step by step ways to prepare these tags for your site in the site coding.

You can also find free sites that will analyze you site and help you maximize your site's position and rankings in search engines; thus where the term SEO Analytics comes from. These analysis's can show you everything from which search phrases often end in hits to your site to where you can add and improve keywords.

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