by Greg Rakas

Created on: September 30, 2008   Last Updated: October 08, 2008

Leads To Great Leads

Every company alike seems to procure the same necessity to obtaining good, quality leads. There is quite a bit of competition for these leads in every industy, so the method and location of where and how to get them becomes paramount to your company's success.

The best place to start out getting leads lies in free public information. This can be found in myriad number of places including internet searches of public databases, yellow pages, daily newspapers, and state/city government offices. Timing is everything and the people that are listed in these databases are often the same ones found in "paid lead" services.

Sticking with the theme of free leads can also be generated by placing ads in free postings advertising your business. These can be found in different online databases such as www.craigslist.com, www.trustys.com, and www.freelists.com are among hundreds of free options to list your service. In addition to online, physical locations offering bulletin boards to post your business such as local supermarkets, business centers, and churches are excellent locations to generate extra leads.

Once money is generated through free leads purchasing becomes an effective tool. www.salesgenie.com is a great place to start. Leads are quickly and constantly updated and the searching is highly customizable. Purchasing "search space" on www.google.com and www.yahoo.com will allow you to improve the location your services shows up when potential clients conduct internet searches.

Finally and most importantly, partnering with other businesses to exchange mutual industry leads is an extremely effective strategy. If you are a mortgage company, meet with realtor's office and offer people looking for homes in exchange for their clients looking for homes that need financing. As the economy continues to struggle, networking becomes a more effective as businesses are desperate to maintain their sales levels. Invite a potential network client out for a cup of coffee or a light lunch and pick up the tab. Express the desire to become mutual members in each other's professional network and arrange to deliver leads to their business. Maintain a network list and keep in constant connection sending occasional letters and emails.

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