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To put it simply, the best way to close a sale is to ask for the sale. It's actually a bit more complex than that, but asking for the sale is something often overlooked by sales people. Asking for the sale doesn't necessarily mean coming right out and asking them to buy. If you draw attention to some of the best features of what you are selling, preferably something you can see the customer likes, just ask them how they like it. Find something else that they like, or something you think they would like once they notice it, and ask how they like that. If they say they like everything about your product or service, it will be very hard for them to say they don't want to buy it.

Let's use a car as what you are selling, for this example. Show the various features of the car, but remember to always show the feature and the benefit of that feature. If it's got air bags, mention how they could save lives in the event of an accident. Explain how the traction control can help them get out of the snow in the winter, etc. It doesn't matter what you're selling, always point out the features and give benefits for each feature. Then you are in a better position to ask for the sale. If you are loaded with things that the customer said they like, when you ask "Are you ready to go ahead with this today?" they will be already in the frame of mind to buy. In other words; it's kind of hard for them to say they don't want to buy after they've given you a list of ten things they love about your car (or whatever you are selling).

You, as a sales person have to overcome customers' objections, and if you can do that before you ask for the sale, that's best. Know the most common objections and be prepared with ways to overcome them. Price is a common objection. Overcoming this can be best accomplished by building value in your product or service. Don't talk price, talk value. If they say they can get the same car for less, (sticking to the same example), you have to show reasons why yours is worth more than others that may seem similar on the surface. Pointing out the options, warranty, or low mileage may help. If you were selling refrigerators, you could point out how the shelves can be adjusted easily to fit larger containers, or how much less electricity it uses than many other fridges, which will save you money. Get the customer to agree to each point you make, and then they will have nothing to object to.

What if they say they want to shop around? You need to find out what it is that

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