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What is the best advertising method or what to do to boost sales?

Profit maximisation, sales, effective branding etc, so many words showing our aim and objective.

From the most "traditional" or "old-fashion" methods compared to the most modern, every advertising strategy is good as far as it suits the product or service and the target market.

What is the right thing to do then?

The most traditional industries such as bakeries, jewellers do not have a secret winning solution, such brands or companies have proved themselves over years.
Therefore, how to promote a new brand (product or service) without such assets?
2 simple but main points to consider:

1) Market group/ target
2) Market Type

The market group is the targeted market which may be targeting specific gender, age group, cultural group or social status.

The type of market directly linked to the market group will demonstrate the expectation in term of taste, research and use.

An example would be if the market group is; young people aged 15 to 25 and market type is; expecting any modern, fashionable or trendy products, then other factors to be considered are:

- Marketer corporate identity
- Background of marketer
- Product efficiency or quality

In such situation the above three points are not important as the advertising strategy should promote the fashionable or trendy part of the product to the targeted group.

The brand must therefore communicate a very modern and young picture.

The wellknown advertising mediums such as newspapers, leaflets distributed on streets, through e-mailing or normal postage and the most expensive mediums for an advertising campaign using billboards, radio or TV spots are finally all good to communicate efficiently.

Finally our main AIM is to create a WANT in the potential buyers to go to the product and buy it, and to themselves praise the merits by word of mouth, which is today the best and cheapest advertising method!

Being aware of theses factors, our choice is not always the most modern or expensive one.

Learn more about this author, Jono Macke.
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