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Created on: September 22, 2008 Last Updated: May 26, 2012
There are so many ways that you can market your company in order to increase business. In fact, there are so many different methods one can use, so much so that a single article would not be long enough to write about everything to know on this subject. Here are some suggestions:
- Start a website or blog:
It doesn't matter what type of business that you run, you will always have a distinct advantage if you take the time to set up a page that describes your company, and have contact details clearly listed: address, telephone number/s, fax number, email address/es etc. The sheer number of people that use the Internet these days will mean that you have a greater volume of visitors to your business through your website.
If you cannot afford to pay a professional to start up an appropriate site then consider studying a course in website creation or even start up a free blog that details all that your business has to offer the consumer. I find that the easiest way to create an online presence is to go to a blogging platform such as Blogger or Wordpress and begin posting today.
One advantage of having a blog is that you can easily post comments on other people's blogs and have links that lead back to your website. Of course, it helps if you visit other blogs that are in your 'niche' (topic) but I find that the occasional commenting on some of the biggest and most famous blogs in the world can pay dividends in terms of marketing exposure! Blogs such as #1 ranked 'The Huffington Post', 'Techcrunch', 'Endgadget', and my favorite, the quirky and delightful 'Boing Boing' are all worth visiting, to leave an insightful, witting, attention-grabbing comment on in order to further market your business. I happen to be the #1 commenter this week on Reed Floren's blog (a famous American Internet Businessman) and receive an increase of business to my websites from being so positioned.
My other success with blogging has been the attainment of the status as world #1 ranked weblogger on a very famous site called 'Icon'. This is a subdomain of Madonna.com and I had a large readership and avid following on this site! As I had links from my Icon blog to my own websites and pay-per-view articles, I earned a modest income from this, so could technically list Madonna as a former employer. Great fun!
In most cases it won't cost you anything to set up a blog and they are simple and easy to begin. Add pictures of what your business
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