by Dennis Aubuchon

Created on: September 22, 2008

Today's business environment and the existence of integrity is an important element both for the public perception and the operation of any business. Integrity of business operations and those who run them have constantly been in the news. News events seem to play on the lack of integrity of individuals in business and the decisions they make in running it. The importance of integrity in business cannot be underestimated. Decisions made by management of companies affect the lives of their customers, themselves and their employees. Businesses, their employees and management must have integrity throughout their operations

I have made the statement in the next sentence and in other articles I have written but it is not more applicable than here. People who manage or work in a business environment must put themselves in the consumer's place. They need to ask themselves are they happy with the quality of the product or service their company provides. Are they doing the best that they can do for the product or service in relation to their job responsibilities? People not only must complete their assigned responsibilities but they must do so with integrity of purpose. They must make sure that they are doing all that is required for their product or service. This means that they do not take any shortcuts in creating the product as it is meant to be. If they have a service position within a company they need to provide the best service they can, especially after a sale. Nothing turns away consumers more than poor service after a sale. A company can have a great product but if the service after the sale is poor customers will go other places where the service has a better reputation. This means that individuals will go to competitors who sell the same product (s) they need or want. .
It is a fact that when consumers buy products or service they want them to live up to the advertisements and service promised after the sale. The key in getting and keeping customers is to have a quality product and/or service that customers can trust. Trust is the key element. Business leaders must exhibit integrity principles in their words and actions and this must be transmitted down to their employees. If a business leader does not match their words with their actions it produces a perception that he/she is someone who does not keep their word. This perception companies do not want in their workforce. This is important in any business. If management does not back their words with action,

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