by Patricia Thorton

Created on: September 10, 2008   Last Updated: December 04, 2011

Let's face it, a business that does not display technological advancement on their website is looked at as an inferior company. Regardless of the industry, consumers associate the quality of a business' website with the quality of a business' goods or services. Making its greatest impact through YouTube, online video has become an essential component of creating a superior image for both companies and their products. Microsoft is one of the numerous companies that are realizing the impact that video can have on a website. Microsoft offers a plug-in called "silverlight" that enables users to access various videos while browsing through their products.

Video can also be essential to the sales of a company. Consider the company Apple. On Apple's website, any consumer can access guided tours that explain the complexities of certain products such as the iPod Touch and the iPhone. Such products need more than a picture to reveal all of its features. A video can keep consumers entertained while simultaneously learning everything that they need to know in order to fall in love with a company's product.

The two main benefits to having online videos on a company's website are that it can enhance the image of the company and it can enhance the image of the company's product. Regardless of whether or not the business' sales are primarily online, a superior online image can legitimize the business in the eyes of the consumer.In other words, if a consumer does not trust a company's website, that consumer will not consider doing purchasing any goods or services from that business.

Learn more about this author, Patricia Thorton.
Click here to send this author comments or questions.