by Kevin Schwendeman

Created on: September 03, 2008   Last Updated: September 17, 2008

With over 10 years of retail experience I have seen my share of holiday shopping madness. Every year the news breaks a story of someone trampled by shoppers stampeding into stores for that outrageous deal. Society's need for immediate gratification, combined with the limited availability of must have items, can drive even the calmest shopper to the brink of madness. Often our own zeal defies why we are shopping in the first place. Whether you are looking for that special something or are just out to take advantage of the great sales, just remember one word: gift.

Get Ready
In Turn
Friendliness
Tolerance

GET READY
Before leaving the house, be sure that you have a plan detailing which stores you must visit and which items are priorities. It is also a good idea to have an alternate gift idea should the first be unavailable. On the way to the stores prepare yourself mentally for the crowds of people that are bound to be overwhelming. Preparing yourself and forming reasonable expectations of the shopping trip will keep you from being derailed by the frenzied consumers. Sometimes certain stores can be particularly crazy. It is wise to have a plan B should you ever doubt you can shop in a hot zone with good cheer.

IN TURN
Take your turn! Always act respectfully. Even if you are disrespected. Let's face it: there will be someone out there who did not read this article before shopping. Respect your fellow shoppers' space and person and do not bump, push, shove, nudge, tickle, tackle, bum rush, drop kick, clothesline any person for any reason, especially to get ahead in line. This is unacceptable. Regardless if the perfect gift may be just a stiff arm away, pause and remind yourself of the reason for the season.

Respect also needs to be given to store employees. Put yourself in their shoes: no breaks, short lunches, standing all day for 10-12 hours while trying to handle 1,000 questions simultaneously while smiling. Ask questions politely, say please and thank you, and recognize that someone may have asked a question before and that your answer will come in turn.

The lines will be long. If you expect otherwise you will only be disappointed. However, while waiting please make good use of the time. While in line a shopper can get ready to pay by retrieving cash or a credit card. Review your shopping list and adjust your plan as needed. Bringing a magazine or headphones can help you stay calm and remain happy while waiting for your turn.

FRIENDLINESS
It is true that we reap what we

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