by Stephen Roberts

Created on: August 26, 2008

The great 19th century author Lewis Carroll, who created Alice in Wonderland, once said: "If you don't know where you're going, any road will get you there." Carroll is a person who thought outside the box, created a mystical place and tied it together with those elements found in all humans- fear, anger, joy, happiness, and sadness amongst others.
One can't deny the general consensus humans, although unique in nature, are tied together by emotions which are common to all. We all enjoy a good laugh, good company, we cry, we jump up and down, and we can all be pushed to the edge of no return.

Many people nowadays jump on the bandwagon, but in order to make a product unique, one must step back and ask- where do we want to position this product? Why is it we're investing ourselves in it, what do we want to accomplish? Certainly, it's easy to cut corners and save time by looking at people who have gone before then to actually come up with a new idea; take Hollywood for example. Everyone is scared to invest their time and money in anything remotely creative. The amount of rights bought for shows from other countries is ridiculous.
People, who establish the trends, are usually the ones who dominate market share, and thus profit greatly. In effect, the purpose of making a product unique is to establish a marketplace which will power new products and provide visionaries better and more efficient means of governing the corporation.
To make your product unique, you must employ, not "yes men" but those who think on the edge. Brilliant men and women who can not only think this way, but can initiate their ideas; as others contributed to their vision as a whole. Thomas Edison established over 600 patents in approximately 5 years in Menlo Park, NJ. He set up a place away from the city of Newark, and established his "idea factory" on which he'd eat, sleep and dream ideas. He employed men to initiate them and utilize their talents to come up with ways to fortify his patents, bring him praise. Edison was the light bulb and the others, who deserve as much praise as Edison, helped him get where he was.
One man can create a vision, but no man can create success alone. True, if you have the mind, and the passion, you can go far, but to get there, you need people to believe. Make your product unique by giving other's the ability to run with the idea, and incorporate their strengths. Before you know it, you've arrived with a product more fine tuned than its original version.

Learn more about this author, Stephen Roberts.
Click here to send this author comments or questions.