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One of the biggest challenges in the world of fundraising is creating attractive sponsorship packages that will attract quality sponsors to your fundraising efforts. The reality is, companies want to know "what's in it for them," for supporting your cause. In exchange for giving you a financial sponsorship, companies are looking for promotion, publicity and new customers. So how can you go about creating these "perks" to catch their attention?

1. Program Ads- If you are holding an actual event, create a black and white program that will contain 1/4 page, 1/2 and full page ads. A good tip is to print more programs then attendees and find ways to hand out programs even after the event so that your sponsors get added promotion. I have seen non profits actually do a mailing of their program after the event is over. Different level sponsorships can include different size ads. The bigger the sponsorship, the bigger the ad! Create a sponsorship called "Program Sponsor" to help pay for the printing, offer this sponsor either the front or back cover as advertising space in full color. Remember to create interesting names for your sponsorships based on your event or fundraising effort. For example, golf sponsorships might have names like "Swing Sponsor," "On the Green Sponsor," or "Birdie Sponsor."

2. Offer a Vendor table to sponsors - If you are holding an event, your sponsors will be interested in promoting their products or services to your attendees. Offering them a free 6 foot table to promote their company is a great way of giving back to the sponsor without money out of your charity pocket. They may even donate a portion of their sales to your non profit.

3. Offer larger sponsors the opportunity to have their company name included in several of your radio PSA's. Because PSA's are fairly short, its hard to get your information in along with the name of one sponsor. Offer to include a sponsors name in all PSA's sent to a particular station.

4. Web Exposure - Offer sponsors ad space on your website, banner ads, links or Sponsor of the Month profiles on your site. You can also create an online newsletter to your supporters and offer sponsors the opportunity to have their ad in so many issues. If you are really savvy you can investigate other local websites that might be willing to donate banner ads to your sponsors!

5. Flyers - Depending on sponsor levels you can offer them ad space on any flyers promoting your event or fundraising efforts.

6. Ad space - Get ad space in

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