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The ins and outs of viral marketing

by Jesse Loose

OK We have all seen the ads promising to flood your web site with more traffic than you can handle and all you have to do is put their link in your favorite traffic exchange or God forbid Google AdWords.

Sounds fantastic and the way they explain it even makes sense. The truth however is that the only ones getting the traffic and income are the owners of the co-op that you have joined. Most of these sites require you to join up to six of their affiliate programs in order to use their service. So for everyone who joins they get an income from each of the programs that they offer. Now that is a great deal for them, however, you get left with more non income earning programs and if you are lucky maybe a little more traffic to your web site.

The same principle applies to the so called viral income systems. The owner of the system gets income from everyone who joins but each person who joins only gains income from those they can get under them. It is pyramid sales in its truest form.

Now to be honest all affiliate sales systems and MLMs are types of a pyramid sales and the owner will always make much more than any members. But that in a way is how it should be, after all they came up with the program or service and are using the members as the sales force.

OK, now that said let us look at traffic. There are several ways to get traffic to your web site. The first is to optimize the site and keywords so that the search engines index the site. Site submissions can be done with Jayde.com for free and you should do this once per month. There are more free e-books on "SEO", Search Engine Optimization, than you can shake the mouse at but all it amount to is finding and placing keyword tags in your site that are heavily used by your would be customers to search for what they need.

The second method is by using traffic exchanges. There are so many traffic exchanges out here that you literally have an unlimited supply of choices. Why because they make their owners a lot of money of course. The only problem is how to use them to generate the kind of traffic you are looking for because for the most part the people on traffic exchanges are not looking to buy anything, they are trying to get traffic to their site or service. But these services do provide an important service because ranking depends not only on the site optimization but also on traffic that the site is receiving. Even though you may not ever make a single sale from a traffic exchange, regardless to the ads you see telling you that you can make $200.00 a day using the traffic exchange, they do provide a service that all site owners desperately need.

Now there is a way to get traffic from more than one exchange at a time, you can do it with both the Internet Explorer and much more easily with the Mozilla-Firefox explorer. What you do is open several exchanges at a time and switch from one exchange to the other. This when you get experienced with the tactic will have you no longer waiting on timers before you can collect your credit. I have found that opening six at the same time just about eliminates the wait altogether. With the Firefox you just "control tab" to the next exchange and click the correct icon. You want traffic well there will sure be traffic from six different places at the same time. Just be sure to choose traffic exchanges that can deliver the traffic you are generating, because it does no good to earn the traffic credits if they do nothing but sit there. Now that is viral traffic that you control. Well you will still be earning the exchanges their income but I have no problem with anyone making an income, especially if they are giving something real in return.

Now a "BIG NOTE OF WARNING"! Viruses are out on the exchanges too so have a good up to date anti-virus program running on your computer. Also report all problem sites to the exchange so they can clean them up. They don't want that junk on their system any more than you want to run into it.

Helium, Inc.
200 Brickstone Square Andover, MA 01810 USA