by Barry Marks

Created on: August 16, 2008

SO YOU WANT TO BE A TRAVELING SALESMAN: a primer

Congratulations salesman! You have chosen a noble profession, The roots of traveling salesmanship can be traced back to ancient Greece. Ancient salesmen traveled a well worn path between Troy and Sparta selling a primitive form of Tupperware. Sample cases were rather large and heavy back then, as Tupperware was made mostly of stone. The Romans soon improved on the sales trade and traveling Roman salesmen used castrated slaves to carry their samples. Today's modern salesman has little use for castratos as samples can be carried in a simple briefcase.

PART ONE- WHAT TO SELL?

Good salesmen are well aware of demographics, sales trends, and economic forecasts. For example, even the poorest salesman should be able to sell water in a desert. It would take a better salesman to sell water in an urban city. The best salesman would have sold water to Titanic survivors while the ship went down. In fact, Herbert F. Braithewaite did just that and in 1913 was inducted into the National Traveling Salesman Hall of Fame in Utica New York, posthumously. If you go "above and beyond" the call of duty you too may end up as Mr. Braithewaite.

Traveling salesmen have at their disposal a wide array of data upon which to base their sales decision. Often, the decision is based on one simple fact of sales- buy cheap and sell high. What can you buy cheaply and sell high? *

*The National Board of Traveling Salesman does not condone drug proliferation or prostitution.

Your product should be small and portable, to allow ease of travel, yet large enough to look impressive. It should have a high profit margin and allow for repeat sales. It should be a common item yet also be highly desirable. Some suggestions include encyclopedias, vacuum cleaners, and marital aids.

PART TWO- TRAVELING

It has often been said that a good salesman is like a jazz musician- both have plenty of "sole." This truism has been proven throughout the years. Expect to put many miles on your car and wear out many shoes as you travel the country. Yet you should also expect to see many sites of natural beauty and historic significance. Try to avoid these areas as these are generally low sales zones.

It is usually a good idea to plan your itinerary before hand to make best use of your route. A good route will take you through the most areas in the shortest span of time. For example, a good route through Brooklyn, New York will take you through Bay Ridge, Bensonhurst, and Gravesend. A

• 1
• 2
• Next Page >>