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directions.

Images - Search the web to find images to use in on your website and blog. Be sure and check for the terms of use for each image to avoid copyright issues.

Groups - Join groups of your industry peers, customers, and prospects. Form your own group to provide added value for your customers.

Book Search - Search the contents of Google's huge digitized book collection.

Scholar Search Search through scholarly papers and abstracts.

Finance - Use Google Finance to research stocks, bonds, mutual funds, and public and private companies. Keep tabs on what the finance community is saying about your company.

Google Video and You Tube - Search the premier video sites on the web to find videos to inform, entertain, and amuse your customers. Create your own videos and post them to these sites. You can reach your current customers and gain new ones.

Checkout -Provides a safe, secure way for your customers to pay without revealing their financial information.

Patent Search - Search the records of the US Patent Office.

Translate -Translate your information into other languages.

SketchUP - Lets you build 3D models quickly and easily.

Toolbar - Download a Google Toolbar for all the major web browsers. The toolbar has a web search feature, spelling check, page rank information, and autofill capability for filling out forms on web pages. It also provides the ability to send an entire web page or selected text to Gmail, Blogger, or SMS (text message to a cell phone).

Goog-411 - The new Google information service lets you find and call local businesses for free from any telephone. Call 1-800-GOOG-411. The rumor is that Google is training a powerful speech-to-text engine. This may mean more useful applications to come.

Pack - Google provides downloads for useful desktop software including Google Desktop, Star Office, Skype, Real Player, Google Earth, Norton Security Scan, Spyware Doctor, Adobe Reader, and the Google Web Accelerator product.

Mobile - Provides support for using maps, Gmail, and text messaging for search queries (including directions, flight information, translation, area codes, calculator, and other information) from your cell phone or other mobile computing device.

Google Apps Premium Edition - If you aren't comfortable having your mission-critical operations depend on free services, consider enrolling in Google Apps Premium Edition. For $50 USD per user per year you can receive a guarantee of 99.9% uptime for email and 24/7 support (including telephone support) for critical issues. You also get conference room and resource scheduling, policy management, and message recovery. You also get APIs for single sign-on, email migration, and support for email gateways.

Google constantly adds new services which are useful for businesses. Keep an eye out for new service announcements. You could even set up a Google Alert for them.

Take advantage of Google's free or paid services to grow your business economically.

Learn more about this author, Lynn Jordan.
Click here to send this author comments or questions.

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