by MJ Beatty

Created on: August 06, 2008   Last Updated: August 22, 2008

With the green movement gaining momentum every day, people are starting to become more aware not only of what they are putting out into the environment, but of what they are putting in and on their own bodies. Many companies are marrying sustainable production with safe, natural products. Others, however, are donning the "green" label as the newest advertising gimmick. They add a few herbal essences to their product and claim to be "natural," "healthy," and "plant-based," when in reality they are just as toxic as before. So how do you spot the wolves in sheep's clothing?

Unfortunately, the cosmetics industry does not have to adhere to the standards that govern food. Whereas "organic" actually has to mean something in the produce aisle - or else the growers suffer the penalties of the FDA the term is nothing more than a free adjective to cosmetic companies. Don't be lured in by green-colored packaging or earthy-sounding names. You must do your research.

Luckily for the consumer, much of the research has already been done, compiled, and organized by the Environmental Working Group into a very helpful online database called "Skin Deep," found at www.cosmeticsdatabase.com. The site, which has been up and running since 2004, covers pretty much anything you will find in your department store makeup counter or drugstore cosmetic aisle. They have conveniently divided their information into the categories of makeup, skin care, hair care, eye care, nail care, baby care, oral care, and fragrance. You can browse the categories or use the "search" option to type in your specific product.

Products are coded green (low hazard level), yellow (medium hazard level), and red (high hazard level). Helpful round green, yellow, or red circles appear next to your product. You can then click on your product to get a complete breakdown of the ingredients used and the toxicity of each ingredient. It will tell you whether or not ingredients from your product have been linked to cancer, developmental or reproductive problems, allergies, or any other concerns. It will also let you know if the company who makes the product has any violations, restrictions, or warnings, whether or not they have signed the compact for safe cosmetics, and whether or not they conduct animal testing. Finally, the report makes suggestions for similar but safer product alternatives.

Skin Deep is extremely user-friendly and efficient. And it is surprisingly comprehensive. So before you buy, run your product through a quick search to find out whether it is all that it promises, or whether it is just the same old toxic junk with a fresh coat of green paint.

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