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Suggestions to improve ATM banking

by Annie Eitman

Created on: August 03, 2008

I went to the bank the other day. More specifically, the bank's ATM. I put my debit card in the slot and away we went on a mystical adventure of uber-pleasant verbosity-

"Welcome to the Bank of Overly Friendly Technology. Would you like English or Spanish?"

"Great! Please enter your code."

"Hey, thanks so much for entering your code. Would you like to check your balance?"

"Hey, I have an idea. Would you like a receipt?"

"Are you sure?"

"Hey, am I being friendly enough for you?"

"It's a lovely day, isn't it? A great day to open a new line of credit. Would you like to hear about our fabulous rates?"

"You pressed "*$#%^!&%." Is that correct?"

"Is there anything else I can waste your time with?"

"Ok, then. This was fun! Don't forget to take your card. Don't forget to walk away when you're done. The door is to your right. Just push on it and it should open. Have a terrific day!"

The ATM was developed to ease the load on bank manpower. If I were to opt for a human teller, I can guarantee I wouldn't be bombarded with so many questions. Because if the teller dared to ask that many questions, one look at my face would warn him that the account on my patience was overdrawn and he'd stop.

Me: Hello.

Teller: Good morning! Would you like English or Spanish?

Me: I've spoken English my entire life. I filled out my application for this bank in English. I receive my statements in English. When I approached you, I said, "Hello," not "Hola." Whatever in the world of sober reasoning would give you the idea I would prefer to chatter with you in Spanish?

Followed by my signature New York stink-eye, that would be the end of that. The teller would immediately become intuitive, a skill that's considered, for many species, a key to survival. If your surroundings become hostile, you must adapt or suffer the consequences.

However an ATM doesn't do that at all, and still we let it live. Because today's ATM programs were created by passive-aggressive marmosets, programmers who are confident they will never have to confront you face to face, who are prodded by marketing and sales schmos to fill the ATM queries with greasy, friendly chatter in order to create a "warm atmosphere." "You want nice? We'll give you nice until you choke on it! Bwahahaha!"

For our own efficiency and sanity, we should pick the best tool for the job. Common sense dictates that I opt for the teller, either man or machine, that's the least hassle. Sadly, right now, that's the human.

There is nothing, NOTHING, keeping the banks from adding

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