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Writers who have deigned to the mass production of brief, poorly researched and undocumented SEO keyword articles for the sole purpose of generating online traffic and advertising revenue have given the entire corps of contemporary digital authors a bad name and have cheapened the process of SEO, or search engine optimization. In essence, they have become the blood-sucking leaches and junk bond salesmen of the internet writing community.

Some American authors have actually compared them to the greedy people who have "flipped" house after house in the real estate market and contributed to the crash of housing values. Because of those who mass-produce, or flip, keyword articles, the advertising revenue for the worthy, well-written articles has plummetted.

The writing of keyword articles involves the futile use of search engine optimization- the continuing process of making an article or website more likely to be placed near the coveted and highly visible top of search engine results. This is most commonly attempted through the diverse placement of popularly searched words or terms called keywords.

MICHELLE L. DEVON, a helium.com authoress, has written "On the internet, where content is king, you are competing with every other website that has ever used those keywords you have used in your article or content."

The more occurrences of keywords throughout an internet article's beginning, middle and end, the higher will be the probability that the article will appear near the beginning of a search engine result. This tactic is known as keyword density, or the "text-to-keyword" ratio, and is a major factor taken into account by the proprietary search software employed by major search engines. KIM KUNANIEC, a prolific helium.com writer with over 760 helium articles to her credit, explains in a September 7th helium.com community board posting that "Putting good keywords near the front of your article is not only a good way to get it to show up on the Helium search, it will also help you rank higher on Google and Yahoo. Paying attention to key words and phrases is the essense of SEO, and will help your earnings dramatically."

Advertisers are convinced that their messages will have a higher likelihood of catching someone's attention, and thus make a sale, if their advertising or the websites on which they advertise rank highly on the first page of search results. Keyword authors are convinced that this will increase the revenue they earn from advertisers when they receive

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