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Network marketing and the small business

by Kevin Mcinturff

Created on: July 25, 2008   Last Updated: July 28, 2008

For you the small business owner who is considering starting a MLM home business, there are many factors to consider. First and foremost is whether someone can actually make money in this type of endeavor. According to the Direct Marketing Association (www.the-dma.org), which keeps track of network marketing companies and trends, the MLM network market is in excess of $110 billion. There are over 35 million distributors in the industry many of whom have annual incomes of over $1 million. In addition, many of these people have been able to maintain these incomes for over 30 years.

Another consideration is the types of products and services available. Today's MLM business opportunity gives you a wide range to choose from. There is makeup, cookware, insurance, jewelry, business training, even energy to name a few. (As a side note, energy is coming on strong due to the continuous rebuy on a one time sale.) Thus you have more opportunity to choose a type of product or service you feel more comfortable promoting.

The biggest advantage however to starting a Network marketing company, is the training and support system already in place. The leadership in any MLM business is highly vested in your success and the success of those you bring in. In fact, the training and support meetings are the cornerstone of any successful MLM business.

However; MLM business opportunities have developed a negative image over the years due to some abuses. For example, some senior distributors in one company came to realize that they could make more money selling business support materials to their down lines rather than core products. This left a bad impression on many people. Today, many companies do not allow distributors to charge for meetings or training materials. This should be a major consideration when choosing which company to start a MLM business with.

Finally, the most important thing to remember in starting a MLM home business is consistency. Just like any other business, to succeed requires hard work over an extended period of time. However; there are many people who are in your corner there to help you achieve your dreams.

Learn more about this author, Kevin Mcinturff.
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