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You can base an entire promotional campaign on this desire. For instance, if you're running a furniture repair business you could give away a furniture repair brochure, free furniture planning guides, or color swatches. Once you begin giving away authoritative information customers will begin to perceive you as an expert in your field.

2. NEWS CREATION: Want to get names and news from your business in the local newspaper? It may be easier that you think. If you don't have any news to report to the local media, create some. Maybe you've taken on a new associate. Or maybe you're selling an unusual product line. Or maybe you've opened a free advice center for the community. Or maybe you've received an award from a civic or professional group. Local Pennysavers and weekly are often quite interested in business news of this sort and can help you attract the attention of thousands of people.

Also, look what is happening in the news and run on the coat-tails of that. Such as, a new piece of jewelry you created would be perfect for the "grandma who has everything" for Mother's Day. Or say there was a terrible car accident that was caused by a teen who was texting on his cell phone and you invented a piece of software that parents can use to block cell and texting use in a moving car. It is certainly a tragedy, but your product would certainly be more "in demand" by parents! Just keep your eyes and ears open for opportunities where your product /services could really help your customers. The best product is one that customers are in demand of "right now".

3. EVENTS: You may be able to attract the attention of the media or a crowd by staging a special promotional event. If you run a fitness classes, for instance, you could stage a celebrity instructor day. If you're promoting a new real estate business, you can offer tours of a model home in the area. If you're selling children's products and it's springtime, you can offer lunch with the Easter bunny. Get the idea?

4. CHARITY TIE-INS: Are you launching a new product? Trying to increase visibility among a particular segment of your community? Offer and market your product to one or more local charities as a raffle prize or for use at a fund raising event such as a silent auction. You'll receive lots of exposure for low-cost among people who buy tickets or attend the event.

5. CONTESTS: Offer a desirable or unique item-or even several items-as contest prizes. First, find a contest theme that is consistent with your business.

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