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QVC

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with the manufacturers and thus its customers benefit from the advancements of the products by the manufacturers/companies over time. In fact in some cases not only do the QVC customers become the first ones to use certain products before anyone else (well apart from maybe celebrity customers of the company in question) but also some products are manufactured exclusively for QVC customers! This trust also creates a level of transparency between QVC, customers and manufacturers/companies, which in turn gives QVC a "family feel" factor. The customers and manufacturers/companies feel more intimate. A good example of this is when business owners/designers for certain products come to the shows to present their goods. Some of them come from as far as China! When you watch such shows you often also are shown a video of where and how the specific product is made for example hand made jewellery, you actually get to see the workers making the product by hand. Other examples include QVC customers who visited some of the featured factories where certain products where made while on vacation and shared their experience with the owner/design when he/she is on the show. This level of business trust and intimacy is extremely rare. I for one am yet to see it anywhere else. On top of this QVC also has customer review sections as well as live phone in sessions. These two tools allow customers to rate and share their experiences with other customers and/or potential customers on various products.

Lastly lets look at the "C" for convenience. We all know that in today world convenience is very important. We as customers want to be able to purchase what we want quickly and effectively. Again QVC delivers in this section. QVC is broadcasted live for seventeen hours daily, although it is a 24-hour channel. The remaining 7 hours are usually playback of early shows. This means that customers can shop whenever they like, depending on their individual lifestyles. So if you finish work late you can catch up on the earlier shows and so on. Furthermore to make things even better for customers, QVC is also available on line and on mobile phone. This is my favourite part I must admit simply because it enables me not to miss out on my favourite products when I am out and about. The mobile service also allows customers to receive a reminder text for the show of their interest. The convenience doesn't end there. There is also convenience in payment methods. Like all other shopping channels QVC

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