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QVC

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building customers trust to the brand.

Secondly is the V' for Value. The way that QVC works is that it strikes a deal with the manufacturers of various products. The catalogue of products featured on QVC is vast ranging from food, beauty, fashion, electronics and so on. This range of products allows the customers a wide range of choice but also increases the number of customers in that there is bound to be something on there for everyone. I know this personal too as I have a partner who like many males, doesn't care much for shopping channel but he too has an account with QVC. He may never order beauty products unlike myself but he does buy car related products and even power tools. The point here is that by increasing choice and having quality products QVC has increased its customer base significantly. In fact it is the biggest shopping channel in the UK. So what has this got to do with value you may wonder? Well a lot in fact. The number of customers and potential customers that view shows on QVC is in millions. This means that manufacturers/companies can sell large quantity of their products in a matter of hours. This fact is very attractive to manufacturers and also gives QVC a very advantageous negotiating tool. QVC is therefore able to negotiate prices of products with the manufacturers to a level lower than usual so that the customers are able to buy the products, which they may not have otherwise afford if they purchased them else where. On top of this QVC has its own additional discount for most products for example there is an "introductory price" which is a much lower than the usual lower QVC price for brand new products. They also have "anniversary prices", "one time only prices", "seasonal discount" as well as instalment payment options for certain products and so on all aimed at giving customers even lower prices. In doing so everyone wins; the customer gets cheaper prices for quality products, QVC gets more customers and keeps the existing ones, the manufacturers sell their products quickly and effectively. This also further increases the number of products on QVC in that as QVC becomes more attractive for manufacturers, competition is created and like everything else, the competition between manufacturers brings in even lower deals for customers and better quality. It is also true that the trust that is built and sustained between QVC and its customers also exists between manufacturers and QVC. For this reason QVC is able to grow if you will,

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